WHO WE ARE

With a background in executive operations, marketing strategy, and financial services, Ellen plays a key role in driving NAI READY’s success. As Hal’s wife, executive assistant (and official “handler”), she ensures seamless coordination and execution of high-level initiatives while managing key marketing efforts and tax management services. 

An experienced marketing strategist and business leader, Ellen has launched multiple coaching programs and branding accelerators, helping professionals and companies maximize their visibility, profitability, and impact. She brings deep expertise in digital marketing, process optimization, and strategic growth initiatives. 

In addition to her marketing leadership, Ellen has an extensive financial background, including time as a Certified Financial Planner at Merrill Lynch. This financial acumen allows her to effectively manage tax incentive strategies, helping NAI READY’s clients leverage government tax credits and reduce expenses which allows them to expand operations and accelerate their industry presence. 

Areas of Expertise:

1. Strategic Operations & Executive Leadership – As Hal Johnson’s executive assistant and strategic partner, Ellen ensures the seamless execution of high-level initiatives, managing operations, schedules, and priorities to keep NAI READY running efficiently. Her ability to streamline processes, coordinate projects, and enhance productivity makes her a vital force behind the company’s success.
2. Marketing & Brand Growth Expertise – With extensive experience in marketing strategy, Ellen plays a key role in positioning NAI READY as an industry leader. From digital campaigns to strategic partnerships, she helps enhance the company’s visibility and drive engagement with key stakeholders.
3. Tax Management & Financial Strategy – With a background as a Certified Financial Planner at Merrill Lynch, Ellen specializes in tax incentive strategies, helping NAI READY’s clients leverage government tax credits, reduce operational costs, and maximize financial opportunities. Her expertise ensures businesses can expand operations efficiently while strengthening their industry presence.

Passionate about community and leadership, she has served on multiple advisory boards, emceed the 10th Anniversary DIG SOUTH Tech Summit, and spoken at major business and entrepreneurship conferences. Her ability to blend marketing, finance, and strategic operations makes her an invaluable asset to the NAI READY team, ensuring both internal efficiency and external brand growth.